Getting your messaging right
As we all begin the process of returning to work, it's crucial for businesses to begin to reengage with their consumers in the right way.
With many organisations understandably putting pause on communication with their consumers as they navigated through the peak of the pandemic, messaging needs to be clear and engaging as we all begin to reopen our doors.
According to research by Microsoft, audiences have an attention span of just 8 seconds. So, as you join your competitors in reigniting online newsfeeds, you must stand out and grab their attention without isolating yourself by using the wrong tone.
As such, it's critical that you don't return with sales-focused and promotional messaging. With redundancies and reduced income affecting many families, it would undoubtedly hit a nerve with some.
Instead, focus on reengaging with your customers. Your messaging at this point should be focused on sharing information on your reopening and any changes your consumers should know about. And, while crafting your comms, be sure to expose your human side. After such a difficult few months, consumers will resonate much more closely with a personal voice.
It's also crucial at this point to remain completely flexible. With rules and regulations changing on a daily basis, yesterday's message could be entirely off-kilter today. Regularly take the time to revaluate your messaging and continue to adjust your tone and timing to match new updates and developments.
Getting this messaging right will make all the difference in ensuring a successful reopening.
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