No matter how big or small, getting involved with the local community is paramount to a businesses’ longevity.
It may not have immediate results, but community engagement is a substantial investment that sees plenty of benefit t0 businesses who are willing to devote time and effort to it. Community engagement strategies focus on how you build and nurture your consumer base. Yet, it’s not as simple as just advertising to potential leads. Instead, the focus is more on understanding the needs and values of individual community groups and seeking the best way to engage with those needs.
By implementing successful community engagement strategies, you’ll start to see the benefit across your business as those who instantly recognise you for your positive impact are much more likely to do business with you.
Community engagement strategies should first look at how you speak to your community. Getting your tone right will play a crucial part in showing your consumer base that you are committed to your local area.
Your messaging should be visible on all platforms that connect you with your consumers, including on social media, as this is where you can show your human side. As residents have strong connections to their local area, they want to be proud of the smaller businesses which positively impact their community.
As such, community outreach projects can show you are an active player in the improvement of the local area. This could include anything from charitable donations to developing local young talent. To get started, speak to your team and find out what drives them in terms of the local community. Identify where you can help and start making your positive impact.
Businesses and individuals alike can make a difference: just like Sue Cosnett and Steve Cooper with the amazing Pershore War Horse initiative and Rachael Etherington, Jacqui Marler, Kerry Sinnett and co who are currently supporting the local community with care packages, hand sanitiser and PPE for those most affected by the Covid-19 pandemic.
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